Where Current Solutions Fall Short

Consumers are flooded with advice on brain health, but lack clear, usable tools.

Most options are either passive entertainment or difficult to sustain. And, we know the answer isn’t another supplement.

The result: people try, but don’t stick with anything. Cattywampus was built for what’s missing—engaging, repeatable mental challenge.

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Why Cattywampus Matters

The U.S. spends over $700B annually on dementia and Alzheimer’s care, with 6.9 million Americans affected - including Adina’s mom.

Families don’t want that outcome for themselves. Up until now, the options have been reactive - not proactive.

Emerging research shows there are things we can do today to help reduce risk—keeping the brain engaged and learning new things.

Cattywampus activates multiple brain systems at once, helping players stay sharper longer.

And of all the approaches studied, only one has shown lasting impact on long-term outcomes: speed.

Cattywampus is the tool people are already searching for—they just don’t know it yet.

The Founder Behind the Insight

You’re not just investing in a product—you’re investing in judgment.

Adina Maynard, creator of Cattywampus, spent 15 years in oncology, working with patients and families in high-stakes, real-world situations.

She’s also been a caregiver to three remarkable women in her life who succumbed to dementia and Alzheimer’s—her mom, her grandmother, and her mother-in-law. She’s seen the toll it takes on both the individual and the family.

Through understanding the science and emerging research, she came to a clear realization: Her future doesn’t have to look like theirs. Today, she’s bringing that same clarity to others—giving Baby Boomers and Gen X a science-informed way to take an active role in how they age.

Why It Works

The brain thrives on challenge - not comfort. Most digital experiences optimize for ease.

Cattywampus is designed as an engaging habit that fits into everyday life.

Enjoyment drives return. Return drives retention.

A simple way to do your part to keep your noggin’ sharp.

Cattywampus activates multiple brain systems at once, helping players stay sharper longer.

And of all the approaches studied, only one has shown lasting impact on long-term outcomes: speed. Cattywampus is the tool people are already searching for—they just don’t know it yet.

A Consumer Already Looking

Cattywampus is built for a specific type of user: Intentional Ager.

Primarily adults ages 40–65, this audience is already thinking about how they age - proactive, curious, and willing to invest in tools that help them stay sharp, independent, and engaged.

Intentional Agers:

Prioritize mental sharpness and independence

Seek out learning, challenge, and growth

Value tools that fit into real life

Don’t identify as “gamers," but engage consistently

A High-Value Audience:

Strong purchasing power

Proven willingness to invest in health and longevity

Underserved by existing digital experiences

Looking for tools that feel worth their time

The next category of smart gaming:

Cattywampus delivers clever word challenges that keep brains sharp and players hooked, without ads or pressure.

These are smart, busy, high-functioning adults looking to make better use of their time. Productive Play™ - fun that feels good and does good - fits naturally into that behavior.